There are two major schools of thought when it comes to greatness and achievement. One says that great people do great things and the other says that you become great by doing great things. It's called the DO vs. BE debate. I think that both views are true, but I'm particularly fond of the one I can control, so I like what I call The DO View.IF you feel a strong calling to heroic action and achievement and that spurs you on to practice success, super and good for you! That's your greatness bubbling up inside you. However, if you just have a dream of a wonderful practice, helping lots of people and want to succeed and, in spite of your fear and trembling, you press forward, acquire the skills, surround yourself with friends headed the same direction, and never give up until you succeed - that's you doing great work and becoming great.
I've read too many biographies of great men and women and many have had greatness thrust on them due to circumstances they had little control over.
However, at the end of the day it really doesn't matter where the greatness comes from, does it? Just choose the battle and great will find you.
I was speaking to a client who has struggled in practice for years who decided that he would press forward, acquire new patient skills, press on and never give up. He now has nine special events to produce new patients between now and the end of the year and will have his strongest November, December ever.
When we discussed all that he was doing, he quickly reminded me that he wasn't a new patient guru. But in doing great things ordinary men and women become great, David. Keep this up and we'll have to change your title.

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